You might not realize when a company releases software for mobility that everything has to be right. Not only does the software have to do what one expects of it, but also about marketing.
Evi Saey has been the face of the Pitane Mobility for over 10 years for mobile devices to report the in the Netherlands and Belgium. Everyone who starts the software gets to see her smile every day, and she may happily put everyone to work at the beginning of the day.
A logo that speaks more than a logo
A mobility logo or logo is a graphic expression that is associated with a company or product name or with an organization, say the marketing face. When Pitane Mobility was launched, a conscious decision was made to associate a face with the software.
When we write that Pitane Mobility has existed for 10 years, this also means that Evi has been the face for 10 years and has been seen in various guises and has been part of the marketing.
She not only came up with the logo, the posters and the banners that are the face at trade fairs, she even personally guaranteed a marketing face. In determining the network and marketing strategy, the logo has been adhered to over the past 10 years, while the logo has been changed several times.
"Whether it is an icon, desktop shortcut, login screen or information screen her face has become recognizable. You can see her on banners or folders at trade fairs, she appeals to the users in marketing videos".
Protect the image rights
“As an entrepreneur, people invest time, energy and money in the company. They build a good name and thus create value. This value is in the trade name of the company, the name of the product or service, or in the logo. And maybe in all three ”, said Eve.
They do not want someone else to just take part in it. It is therefore important to use the trade name, brand name and logo to protect. So that you can take action against someone who fakes or abuses them.
