In many sectors, entrepreneurs have had to adjust to the changed circumstances due to the corona crisis. Whereas in the spring it was still thought that the pandemic was a temporary interruption of regular activities, entrepreneurs have now realized that some sectors were permanently damaged. Bus transport and the taxi sector are such industries that are struggling to recover. The alternately stricter and looser corona measures have had equally varying effects on transport demand.
It is now a matter of competing and surviving in the pre-vaccine pandemic environment for the next 12 to 24 months. At the same time, companies need to reposition and transform themselves in order to be successful after the Corona period. Existing transport services must be reviewed and possibly further developed into new adapted services. During these difficult times, also dare to say goodbye to 'traditional' business units and look for new opportunities through creative entrepreneurship. This marathon lasts until a vaccine or a highly effective treatment is widely available.
old wine in new bags
It is clear that now is not the time in the sector to conclude contracts of three or five years. Software houses that lure customers with advertisements for temporarily free software for six months and then saddle them into long-term contracts in the fine print testify to poor marketing. If one really wants to help the sector, one has to know what is going on and then one quickly comes to the conclusion that companies specializing in street taxi or business transport are dying.
No airport transport, no expats, no meetings and above all no conferences, trade fairs or events. It will shut down part of the transport and, what's worse, it will never be restored. Companies have a taste for working from home and meeting via Teams or Zoom is much cheaper than before. On top of that, we want to shape traditional mobility in a different way in MaaS concepts.
time for new challenges
The Eindhoven company Censys BV knows better than anyone that it is time for new challenges and has seen opportunities to help entrepreneurs during the pandemic. All companies need to adapt quickly, make decisions and embrace the changes. The pandemic is the greatest challenge of the last fifty years. The limitations resulting from the corona crisis give reason to examine our relationship with many things, especially technology.
“It is only wrong to cut the costs of your company to survive the pandemic. In this way there is no company left. Rather look for new opportunities and use automation more than ever to take advantage of your new opportunities. ”
The challenges remain unaffected even after the corona crisis has ended. Companies that are open to change and 'future ready' have a positive attitude towards change and are open to new technologies. Software houses are strategic partners who can respond quickly to social changes and emerging trends. Entrepreneurs who are ready for the future are faster on the market than their competitors.
marketing alone is not enough
Marketing alone is no longer enough. Companies and stakeholders must make a commitment to each other. They have to stand for something, make decisions and take action. Sustainability must be the focus of the highest strategic level of the company. Data is essential in navigating the digital economy. Look at the actions your company needs to take to ensure that risks are limited and that you take advantage of opportunities.