Figures from the annual GfK E-bike Monitor 2020 show that more Dutch consumers have purchased an e-bike in the past 12 months than a year earlier. And it is even expected that the e-bike market will grow again next year. In the coming 12 months, more and more consumers are considering purchasing an e-bike than a year earlier.

It is striking that the Dutch consumer spent more on an e-bike than the year before. The average price that people spend on an e-bike has increased by more than 10% to € 2.191. In addition, it can also be seen that a large proportion of current buyers purchase additional services. You can think of a maintenance contract, breakdown assistance or insurance. For example, no less than 66% of the Dutch took out anti-theft insurance when purchasing an e-bike.

More exercise increases as motivation
The main reason for consumers to purchase an e-bike is “to be able to cover long distances easily”. The research also shows that people have increasingly used the e-bike to exercise more. In view of the limited possibilities for sports due to COVID-19, the e-bike has become a good alternative to continue exercising. On average, people cycle about 43 kilometers per week with an e-bike.

Fidae Selmani, Account Manager Bikes at GfK says: “The e-bike market has been growing for years and in 2020 the market for e-bikes will even have increased exponentially. Because there is less and less possibilities for recreation, more and more people have started cycling in their spare time. As a result, the e-bike has increased in popularity even more. We also see an increasing group of consumers who are planning to replace their current e-bike with a new one. ”

Dutch e-bike market more mature than Belgium and Germany
The research clearly shows that the Dutch e-bike market is more mature than the Belgian and German market. For example, the group of Dutch consumers who will buy a second e-bike is much larger than in Belgium and Germany. In addition, the e-bike is also used more in the Netherlands. 30% of potential e-bike buyers in the Netherlands already own an e-bike. This is considerably more compared to Germany and Belgium, where 13% and 18% respectively own an e-bike.

Read also  Climate: young people score lower on climate awareness than older people

So there are plenty of growth opportunities for manufacturers and retailers in neighboring countries. However, account must be taken of clear differences in the age groups compared to the Dutch market. How these target groups differ and what the customer journey is when purchasing an e-bike is extensively explained in this annual e-bike consumer survey. GfK reports this through this press release on their website.

Also read: Largest e-bike provider in the Netherlands starts in Belgium

software for taxi companies
Pitane Blue App
Print Friendly, PDF & Email