Swapfiets is one of the leading European players in micro-mobility and is known for its bicycle and service subscription that gives everyone their own 'always working bicycle'. As of now, the company of the iconic blue tire is also a sponsor of Team Jumbo-Visma, the world's most successful professional cycling team. Two of the strongest Dutch names when it comes to cycling will work hard to get as many people as possible on their bikes. Whether this is from a sports point of view or for everyday use.

In many large European cities, the white Swapfiets service vehicles with bicycles on the roof are now a familiar sight. These service cars are inspired by cycling races where fast service is crucial for the riders. Team Jumbo-Visma and Swapfiets are known at home and abroad as exponents of the Dutch cycling culture. Both focus on the highest quality and performance in their respective fields. The teams will therefore work together to further promote cycling.

“Team Jumbo-Visma and Swapfiets have come together through the same passion for cycling and the vision that the bicycle is the best means of transport in cities in the pursuit of more sustainable, environmentally friendly and flexible transport for everyone,” says Richard Burger, co-founder of Swapfiets .

As part of the overall partnership, Swapfiets supports the Team Jumbo-Visma Academy in their recreational sports activities with professional Swapfiets racing bikes, with which young people can start their career in cycling. Moreover, athletes from Team Jumbo-Visma and all employees can always count on the Swapfiets bicycles. Swapfiets reports this to them in this press release website.

Richard Plugge, Managing Director of Team Jumbo-Visma, says: “Swapfiets is an innovative leader when it comes to city bikes. Our team is innovative in the way we work, so we match with Swapfiets and that is reflected in the peloton from now on. We both believe that the more people who cycle, the better it is for the health of everyone and the cities we live in. Together we will help people to cycle more, both in sport and in everyday life. We hope that our next top athlete will one day start his career on a racing bike offered by Swapfiets. ”

Photo above: Swapfiets image bank.

Also read: Swapfiets also in 't Gooi and on the Utrechtse Heuvelrug