The morale of the Belgians was severely damaged by the corona crisis. According to a recent study by Ghent University, the happiness level of the Belgian population decreased from 6,73 out of 10 before the crisis to 6,21 out of 10 today. 30% of Belgians even say they are unhappy. In this gloomy context, Brussels Mobility decided to offer Brussels residents a bit of happiness through Bike for Brussels by encouraging them to (continue to) cycle.
Numerous scientific studies emphasize the positive impact of cycling on psychological well-being. Stepping on the pedals releases various hormones, including endorphins, the so-called happiness hormone. Cycling also clears the mind and eases the mind.
"Everyone knows that cycling is good for mobility, for the environment and for health. But what is perhaps less well known is that cycling is also good for your morale. In these difficult times for everyone, this is clearly an additional argument to To encourage people from Brussels to choose the bicycle. "
In the meantime, Brussels continues to change, with bicycle journeys becoming increasingly safer. Since the start of the corona crisis, new cycle paths have been built and the speed has been limited to 30 km / h so that active modes of travel are better protected.
"The number of cyclists in the capital increased by 2020% in 64, to a record. This is the best proof that attitudes are changing and that bicycle facilities are meeting a real need. The increasing number of cyclists motivates us to continue. working on the construction of new infrastructure for two-wheelers. This is really necessary. "
Cycling makes you happy
To convey this positive message, Brussels Mobility has teamed up with the Belgian illustrator Jango Jim devised a poster campaign to bring some joy and light to the city. In addition, a giant smiley was placed at 42 avenue Marnix. This is connected to the bicycle counters and thus reflects the happiness of the people of Brussels. The more cyclists that ride through the streets of Brussels, the bigger the smiley smile will be. Cycle to the smiley, take a selfie and take part in the soon-to-be-released competition through our social media channels. Maybe you win one of the 5 picnics for 10 people in a Brussels park of your choice.
From Thursday you will find 6 “Good Mood” bike tours on the website bike.brussels. Through the short and longer trips you can discover Brussels and the surrounding area and fill up with a good mood. So now that the weather is getting better and the schools are reopening, you know what to do with the next dip: give a firm kick on the pedals!
about Brussels Mobility
Within the Brussels-Capital Region, Brussels Mobility is responsible for defining mobility strategies, projects for the design, renovation and maintenance of the public space and regional roads, for the infrastructure of public transport, taxis and regional properties. Brussels Mobility thus fulfills essential tasks for improving the quality of life within the region and its sustainable and harmonious development.
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