With the advent of major technological changes, we often see the same pattern in which surprise and denial play a major role. Although voice developments in the Netherlands are still limited, speech and digital assistants are starting to play an increasingly important role in people's lives. There are also risks associated with all these technological innovations, because who will suggest Google when you ask “Hey Google, order a taxi"?

The Eindhoven company Pitane BV is working on technical innovations in which digital assistance plays a major role. It advocates an open network, in which everyone should be able to develop programs for the voice-controlled devices. Obviously, it is high time to discuss this with stakeholders in Brussels and The Hague, because they really need to be alert to this and ensure that a level playing field continues to exist.

“Major players, such as Google, Apple and Amazon, are now ahead of the rest. The research shows that they all have the ambition to become the default assistant. It should of course never be the case that one of these parties is given the exclusive right to development and determine which taxi companies are still in the picture. Really grist to the mill of the American Uber or high time for the trade associations to get started and not passively wait and see what the developments will be. ”

Is Taxi Groningen ready for you?

You can perform actions with your voice, such as searching, requesting routes and setting reminders. For example, if you want to know if rain is forecast, say, “Hey Google, do I need an umbrella tomorrow?"But what happens when you need a taxi in Groningen tomorrow or do you say"Hey Google, I need a taxi in Groningen tomorrow ” ? State Taxi Groningen ready for you to take you to Schiphol or is a spoken order order far away? Taxi Groningen has been a household name in Groningen for years, but is it also a household name within the Google or Alexa voice assistant?

Read also  Den Bosch is leading the way with Uber-style reviews for its taxis

The transition towards richer forms of services is on the rise. The unique value of service provided by the taxi driver himself has been declining for years, so that the price became increasingly the only differentiator. To avoid this 'race to the bottom', many companies are now choosing to create extra value. Services, the car and the taxi driver remain important, but the ordering method may become a new distinguishing factor.

Also read: Take a taxi more often, it is safe!

the transition towards richer forms of service provision is on the rise
Print Friendly, PDF & Email