Click&Boat, the leading boat rental platform in Europe, recently announced a significant investment of funds advised by Permira, the global active private equity firm, alongside Boats Group. Click&Boat was founded in 2014 and is headquartered in France. Click&Boat's unique technology platform connects boating enthusiasts to more than 40.000 boats in more than 600 destinations worldwide, allowing them to rent a boat easily and efficiently. The company has experienced significant growth over the past seven years to build a clear, well-established brand and a leading position in the pan-European market. Click&Boat has one of the largest stocks of boats in Europe and the highest demand for its services thanks to the unparalleled traffic volumes on its online platform.
By joining forces, Boats Group and Click&Boat aim to become the largest global online player in the recreational maritime sector. The two marketplaces will form a close strategic partnership. The investment will provide Click&Boat with the means to drive its growth and consolidate its position as a global market leader. Click & Boat also gains access to Boats Group's market-leading consumer audience, as well as to the large and fast-growing boat rental market in North America, where Boats Group has an established presence.
Both Boats Group and Click&Boat believe that the boat rental model supports the long-term health of the marine industry by encouraging participation in boating by providing an affordable and accessible way for aspiring boaters to experience it up close .
This partnership allows Click&Boat to leverage Boats Group's extensive pool of 20 million boat consumers each month, while continuing to innovate and improve the boat rental process.