Click&Boat, the leading boat rental platform in Europe, recently announced a significant investment of funds advised by Permira, the global active private equity firm, alongside Boats Group. Click&Boat was founded in 2014 and is headquartered in France. Click&Boat's unique technology platform connects boating enthusiasts to more than 40.000 boats in more than 600 destinations worldwide, allowing them to rent a boat easily and efficiently. The company has experienced significant growth over the past seven years to build a clear, well-established brand and a leading position in the pan-European market. Click&Boat has one of the largest stocks of boats in Europe and the highest demand for its services thanks to the unparalleled traffic volumes on its online platform.

“This marks an exciting point in Click&Boat's history and is another step in our ambition to become the number one player worldwide in the international boat rental market. Boats Group is a true leader in the online marketplaces for the recreational marine industry, And with the investment of the Permira funds, we have all the resources and support in place to continue our growth and success.”

Edouard Gorioux, co-founder of Click&Boat.

By joining forces, Boats Group and Click&Boat aim to become the largest global online player in the recreational maritime sector. The two marketplaces will form a close strategic partnership. The investment will provide Click&Boat with the means to drive its growth and consolidate its position as a global market leader. Click & Boat also gains access to Boats Group's market-leading consumer audience, as well as to the large and fast-growing boat rental market in North America, where Boats Group has an established presence.

“The boat rental market is an ideal transition to boating and is proving to be one of the most successful avenues to boat ownership. We are excited to partner with Permira and Boats Group, as their firepower and combined knowledge of online boat marketplaces is of great importance will be as we expand further and reach more consumers worldwide.”

Jérémy Bismuth, co-founder of Click&Boat.

Both Boats Group and Click&Boat believe that the boat rental model supports the long-term health of the marine industry by encouraging participation in boating by providing an affordable and accessible way for aspiring boaters to experience it up close .

“As the interest in boating continues to be so high, diversifying and simplifying the way to the water has never been more important. The Click&Boat platform makes the boat rental process seamless and easy, and we are confident that this partnership will help accelerate global growth.”

Sam Fulton, CEO of Boats Group.

This partnership allows Click&Boat to leverage Boats Group's extensive pool of 20 million boat consumers each month, while continuing to innovate and improve the boat rental process.

“This transaction marks another positive and additional step for our investments in the recreational marine industry. With two of the leaders joining forces, we are delighted to support Jeremy and Edouard in Click&Boat's next growth phase in North America and Europe. "

David Erlong, Principal at Permira.
Print Friendly, PDF & Email