9292 and Warner Music Benelux have been working together for over two years to bring music to public transport travelers and public transport travelers to music. With every travel advice in the 9292 app, the traveler has recently been offered the option of creating a playlist that exactly fills the travel time, completely according to the traveler's own music taste. A unique combination of music during your journey.
How does it work?
Travelers plan a trip in the 9292 app and at the bottom of every travel advice is the button 'Playlist for this trip'. This opens the Playlist Generator. On this page, Warner Music creates a playlist based on the travel time of the chosen travel advice. The traveler logs in to their own Spotify account and thus the travel time and musical preferences are combined. Dance lovers who travel from Amsterdam Central to Rotterdam Central have such a good chance that their playlist of 1 hour and 14 minutes mainly contains fine dance songs. Does the music stop? Then it's time to get out. The created playlist is placed in your own trusted Spotify library, so that it is easy to find and you can enjoy your own music.
“One of our goals is to make traveling by public transport as easy and pleasant as possible. Being able to enjoy your own music on the go is a valuable addition to our app. The collaboration with Warner Music and the development of the Playlist Generator as a service fit in perfectly with this.”
Partnerships
Music and public transport are inextricably linked. Anyone who has ever traveled by train will see it for themselves. There is a good chance that almost the entire compartment is listening to music. This is why Warner Music Benelux and 9292 started this collaboration a few years ago.
“At Warner Music, we strive to offer the traveler music at the right time. Our Playlist Generator makes it possible to provide travelers with music that is personalized based on travel time and taste. We have now been able to offer more than twelve thousand playlists, which means that this is a suitable product for travelers.”
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