Companies often get wet when they try to trick their potential customers into believing they are green, sustainable and environmentally conscious. In all likelihood, KLM will stop serving meat in economy class. For example, the airline wants to follow social trends and make them more sustainable. According to aviation expert Yteke de Jong, KLM wants to respond to current trends. According to another reading, many different meals already have to be served on the plane during the flight because there are already many vegetarians or because of different religions on board.

austerity

On social media, the proposal is dismissed as a common cutback that could cost KLM customers. Still, serving fewer meals makes logistics easier. KLM, which did not want this plan to leak out at all, indicates that the alternative to meat must be tasty. The fact is that all the different wishes of all the different customers and religions present KLM with a challenge. KLM regularly renews its offer and tailors it to the needs and wishes of its customers.

In the business class, the serving of meat will continue to exist. This is of course exactly the signal that you do not want to send out as a company. This quickly creates the feeling that there is a double standard within KLM. 'In economy class, travelers will soon be able to enjoy the smell of the sirloin steaks that are served in the business area be served' said the young. The wealthier passengers in the business class will retain all options and the economy mob will have no meat if it is up to a climate-conscious KLM.

(text continues below the image)