The aerospace giant wants to streamline and track aircraft check-ins using blockchain technology.
At a media meeting at the Arabian Travel Market, Emirates CEO Nobility Ahmed Al-Redha that the bitcoin payment option would be rolled out with more flexibility. In addition, non-fungible Collector Tokens (NFTs) will be traded on the company's website.
As the largest airline and flag carrier in the United Arab Emirates (UAE), the aerospace giant aims to streamline and track aircraft check-ins using blockchain technology. In addition, the airline sees NFTs and the metaverse as springboards to meet customer needs.
“With the metaverse, you can turn all your processes — whether operations, training, website sales, or the entire experience — into one metaverse-type application, and most importantly, make it interactive.”
Since the metaverse and NFT's new technology areas, Emirates plans to hire new employees to enhance this area by developing applications that meet customer needs. Several airlines such as TravelX and Air Europa, which serve the world's first Launched NFTs for airline tickets and thus entered the world of blockchain to provide their customers with an unprecedented experience.
Emirates' decision to enter the crypto space could be influenced by a paradigm shift seen in the UAE, with the country's interests shifting from oil to cryptocurrencies and metaverse among other technological innovations, blockchain and wider. For example, the country plans to become a blockchain capital by enacting a legal framework to aid the operation of blockchain companies.
The United Arab Emirates have already created several free zones in Abu Dhabi and Dubai (no tax due). In addition, crypto firms were given the green light to settle in the Dubai Multi-Commodities Center (DMCC) free zone last year.
