Brussels Airlines launches a striking video to draw the attention of its passengers to the important safety instructions of a flight. In line with its long tradition of putting the very best of Belgium on the world map, the national airline took the iconic Belgian band Hooverphonic under its wing. The group wrote a catchy song based on the exact text of the instructions. The result is a unique clip, in which the song is mixed with surreal images, including an artistic tribute to Magritte, another example of Belgian excellence. Starting August 1, the video will be rolled out on all of the airline's long-haul aircraft.
Brussels Airlines has been a flying ambassador of Belgium for many years and offers a selection of Belgian beers, wines and chocolates on board. As of today, Belgian music is also part of that selection.
Belgian pride Hooverphonic makes a unique song for Brussels Airlines
In order to continue to draw the attention of its passengers to the crucial safety instructions on board, Brussels Airlines has been making creative videos for years instead of the classic safety videos. Until recently, the safety instructions were presented with a humorous animation film. Earlier, the Red Devils also gave the instructions. Today Brussels Airlines launches a brand new safety video that will be shown on its long-haul flights from 1 August.
In line with its long tradition of putting the very best of Belgium on the world map, the national airline took the iconic Belgian band Hooverphonic under its wing.
The result is a four minute clip with a catchy song supported by a visual gem with subtle references to other Belgian artists such as Magritte. The video was directed by Jan Boon and the technical part was provided by virtual reality production house Studio Regie in Merelbeke.
“The safety instructions we give on board on departure are essential. Safety is our top priority, but that is not synonymous with bland at Brussels Airlines. For years we have tried to attract the attention of our passengers with humor and creativity. The result of the unique collaboration with Hooverphonic is the perfect example of this. We are very happy that our Belgian pride has risen to the challenge and has pulled out all the stops to make a surprising song and clip that will go around the world as of today”.
Hooverphonic unveils the new number to passengers at Brussels Airport
On August 1, Hooverphonic surprised departing passengers at Brussels Airport with a short and intimate set at one of the gates. During that set, in addition to two of their own songs, they played the song they made for Brussels Airlines, according to the Belgian airline.
“When Brussels Airlines asked Hooverphonic to write a song with the lyrics of the safety instructions, I really thought it would be impossible. But at the same time, I like those kinds of challenges and we went for it. I'm glad I persevered. After a few attempts, we are now ready to take off!”
Photo below: Brussels Airlines image bank.
