From August, Brussels Airlines will introduce a green fare for passengers flying from Denmark, Sweden and Norway, including full offsetting of CO2 emissions using sustainable fuel and investments in climate protection projects. The offer comes now that passengers' willingness to neutralize their flight has risen sharply. Since carbon neutral flight options were integrated into the booking process on brusselsairlines.com, customer use has increased sixfold.
Brussels Airlines, together with the other airlines of the Lufthansa Group, will introduce a new Green Fare for its guests booking from Denmark, Sweden and Norway as a pilot from 2 August 2022. As a contribution to a sustainable way of flying, the tariff includes full compensation of the CO2 emissions of the flight in the price of the flight. This is achieved through a combination of 20 percent sustainable aviation fuel (SAF) and 80 percent through investment in long-term climate protection projects. As an incentive, the Green fare also includes additional status miles and free rebooking options.
The green fare is now displayed next to the known fares (Light, Classic, Flex) as an additional fare option in the online booking screen immediately after the flight selection. The new offer is available in both Economy Class and Business Class for flights within Europe. In addition, B2B travel partners in Scandinavia will also be able to take advantage of this new option from September. The test phase will last approximately six months.
Increasing success of sustainable options
At the end of May, Brussels Airlines had already improved its sustainable offer by integrating the options for CO2-neutral flying directly into the flight booking, thus simplifying the process for its customers to buy sustainable fuel, invest in climate projects managed by myclimate or opt for a combination of both.
Since the introduction, the use of the offers for CO2-neutral flying has increased rapidly. Where the usage figures for these bookings via brusselsairlines.com used to be just under a percent, they have now increased sixfold.
“Brussels Airlines and the Lufthansa Group have set themselves ambitious climate targets and plan to achieve carbon neutrality by 2050. In addition to fleet modernization and more sustainable processes, innovative offerings such as the new Green Fares are an important step towards that goal. The integration of sustainable options into the booking process has already significantly increased customer willingness to invest in sustainable flying, which motivated us to continue investing in sustainable offerings.”
Together with the Lufthansa Group, Brussels Airlines is continuously implementing a wide range of innovative measures to achieve its ambitious goal of halving net CO2 emissions by 2030 compared to 2019 and flying CO2 neutral by 2050. For this, the company relies in the particularly on accelerated fleet modernization, continuous optimization of flight operations, the use of sustainable aviation fuels and innovative offers to make a flight CO2 neutral. Belgian airline.
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