Corendon Hotels & Resorts signs a franchise agreement with Marriott International for five hotels in the Netherlands. The partnership represents nearly a thousand hotel rooms in and around Amsterdam. Corendon expects to improve the visibility of its hotels in all markets. The hotels will also be part of Marriott International's leading loyalty program, Marriott Bonvoy.
Marriott operates more than 8.000 hotels in 139 countries around the world. Under the franchise partnership, Corendon will continue to operate the five hotels under four distinctive Marriott International brands:
- Autograph Collection.
- Tribute Portfolio.
- Residence Inn by Marriott.
- Fairfield by Marriott.
“We are thrilled to partner with Marriott International, a globally recognized brand in hospitality, and benefit from Marriott's global brand awareness and guest loyalty program. Our goal is to provide the very best service to our guests and Marriott Bonvoy members and to demonstrate that Corendon's unique hospitality adds value to the Marriott brands."
In the negotiations with Marriott International, Corendon Hotels & Resorts was assisted by real estate advisor Colliers from Amsterdam.
Autograph Collection
As of today (July 12, 2022, The College Hotel Amsterdam, a 40-room boutique hotel, will be renamed the Autograph Collection. This is a portfolio of diverse luxury hotels around the world with its own identity located in dynamic major cities. in Amsterdam's fashion and museum district, it is housed in a stylish 19th-century building, originally built as a school in 1895.
Guests are invited to relive their childhood through the hotel's unique energy and distinctive design. The Amsterdam DNA: inclusiveness with a touch of humor, locally known as 'Amsterdam fun' is strongly embraced everywhere. It is a cosy, creative hotspot where events, exhibitions, concerts and music sessions take place and different social and business networks come together. The hotel is a popular meeting place for icons of contemporary local culture, known as The Creators.
Other Marriott Brands
After completion of the planned renovation work, the Corendon City Hotel will be renamed Corendon Amsterdam Nieuw-West, a Tribute Portfolio Hotel in early 2023. The Tribute Portfolio is Marriott Bonvoy's growing collection of characterful, independent hotels. These hotels are brought together by their passion for captivating design and their vibrant social scene.
The Corendon Plaza hotel, located in the Corendon Village complex in Badhoevedorp, is also undergoing renovation and will be renamed Corendon Amsterdam Schiphol Airport in Q2 of 2023. The two remaining properties in the Corendon Village complex will be a Residence Inn - aimed at guests who want to stay longer - and a Fairfield, which will provide guests with a comfortable, uncomplicated hotel experience, the company said. travel company.
Photo above: The College Hotel Amsterdam (Image Bank Corendon).
