He played an important role in expanding Volvo's market position in Europe and North and South America.
Lynk & Co, the global premium mobility brand, announces that Alain Visser has agreed to step down as CEO of Lynk & Co in Europe to pursue other opportunities outside the company. He will be succeeded by Nicolas Lopez Appelgren from January 8, 2024.
Nicolas Lopez Appelgren is currently Head of Retail Operations at Volvo Cars and brings more than 28 years of experience in global car sales and marketing. In his current role, Nicolas has led the transformation of Volvo Cars' retail and commercial operations, helping the company develop a more direct relationship with users, integrate online sales with Volvo's retail network and improve customer service. improve through more direct response channels.
Before becoming CEO of Lynk & Co in Europe, Nicolas held extensive roles at Volvo Cars in retail management, product management, marketing and business development. He played an important role in expanding Volvo's market position in Europe and North and South America.
Alain Visser was appointed Senior Vice President Global Marketing and Sales at Geely Auto Group in 2015. He played a crucial role in the creation of the premium brand Lynk & Co and was CEO of the brand in Europe from 2017. He was key to creating new experiences for customers through connected vehicle technology and business models.
“Since Lynk & Co was founded in 2017, the brand has delivered more than 1 million vehicles worldwide and has become one of the world's fastest growing premium car brands. We would like to thank Alain for his many years of effort and everything he has done to to build a strong foundation for the future of Lynk & Co. We are delighted to welcome Nicolas to Lynk & Co and look forward to working with him as the brand enters the next phase of its global development plan.”
Lynk & Co was founded to provide mobility solutions for the connected generation. We make really, really good cars (the kind that have all the features you want without you having to ask for them), but we also offer a new way to use those cars. With a flexible car ownership offering, we continue to drive evolution to meet the needs of our cool consumers on their own terms.
Lynk & Co's recent data highlights a significant shift in the approach to our mobility, with an emphasis on car sharing. This trend is supported by the fact that more than 20% of Lynk & Co's Dutch members actively participate in car sharing. This is a striking development in a society where cars traditionally remain unused for most of the time, often as much as 96%.
Lynk & Co's strategy differs from conventional car manufacturers. They focus on the more efficient use of cars through a sharing system. This system aims not only to increase accessibility to mobility, but also to prevent the addition of more cars in already busy urban areas. The effectiveness of this model is underlined by the impressive figures: Lynk & Co cars have been shared for more than 1,5 million hours and the number of shared cars exceeds 18.000.
