SWISS is testing the possibility of offering its customers unsold food at discounted prices on its services from Geneva, in collaboration with its partner “Too Good To Go”. Swiss International Air Lines (SWISS) has long emphasized environmental issues within its corporate culture and takes sustainable actions at various levels to ensure optimal use of resources in its business and operations. With the same goal, the company wants to reduce the quantities of fresh food that go unsold on its flights and therefore have to be thrown away.
SWISS already uses historical sales data for each flight to best match the increase in fresh produce with likely passenger demand. But the company is now taking the next step in this direction, working with its partner “Too Good To Go” to offer fresh food products that go unsold at discounted prices. To test customer acceptance, the new approach will be piloted on the last flights of the day from Geneva on SWISS' European network in August and September.
“Waste management on board is an important part of our commitment to greater sustainability. We hope to significantly reduce the unused food on board our aircraft by introducing this service. Thinking about sustainability in all our products, services and processes is part of our SWISS DNA.”
A simple procedure
The new concept is to offer any unsold fresh products at the end of the relevant flight on certain services. The availability of these items will be communicated via an onboard announcement and interested passengers will be offered a bag containing one, two or three such fresh food items at a third of their usual price. The contents of the bag will not be revealed in advance and will remain a surprise for the buyer. The new approach is being tested in partnership with “Too Good To Go”, the world's largest app platform for connecting businesses with users to reduce food waste. According to SWISS.
"The initial results of these trials are promising," added Romain Vetter, head of Western Switzerland. “The new approach has been well received by our passengers on the affected flights. We are now waiting for a final analysis of the trial findings to decide whether to extend it to other routes.”
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