Harley-Davidson and ALD Automotive will partner exclusively for the leasing of Harley-Davidson motorcycles. In a market of approximately 15.000 new motorcycles sold per year in the Netherlands, Harley-Davidson and partner ALD Automotive are the first motorcycle brand to offer private lease motorcycles to private individuals.
With a complete private lease program, this collaboration makes driving your own Harley® accessible to many enthusiasts. The partnership with Harley-Davidson is a good fit for ALD Automotive as a provider of mobility solutions in the broadest sense of the word.
“Besides cars and e-bikes, we're proud to offer motorcycles from such an iconic brand as Harley-Davidson. With Harley-Davidson becoming available through private lease for the first time, the bikes will be accessible to a wider audience. Particularly for the younger generation of motorcycle enthusiasts, for whom use is increasingly more important than ownership, private leasing will be more attractive than purchasing a motorcycle.”
Digital customer experience
The customer experience has been fully digitized, from the assembly of the motorcycle to the conclusion of the agreement. ALD's digital platform supports Harley-Davidson to make the orientation and lease signing process even easier for consumers.
“We believe in digitizing our services because in this way we meet new customer needs, where convenience and unburdening are paramount. As a result, Harley-Davidson and ALD Automotive are leveraging their digital capabilities and connecting seamlessly to create a unique customer experience for existing and new customers.”
Rates and get off right away
For an attractive monthly fee, a brand new Harley-Davidson can be leased on request, with terms ranging from two to four years. The private lease offering is available with no fewer than 21 adventure models in the lineup, including the groundbreaking Harley-Davidson Pan America™ and the iconic Harley-Davidson Nightster™. The rates for private leasing of a Harley-Davidson Nightster start from €299 per month (48 months/4.000 km per year). The interested motorcyclist can still fully enjoy a new Harley® with the private lease offer this season, according to ALD Automotive.
Photo above: Dutchmen Photography / Shutterstock.com
