The Danish electric car sharing company is being rolled out in the Belgian capital Brussels. GreenMobility is known for the white-green electric shared cars that you can use if you miss a car. In less than a year, GreenMobility opened branches in five new European cities with a fleet of 100 percent. electric cars. The concept is the same in all cities. With the app from GreenMobility you can book and drive cars, whether in Copenhagen, Aarhus, Malmö, Gothenburg, Antwerp, Ghent and Brussels in Belgium or in Helsinki in Finland. The app allows customers to search for a car nearby, unlock it and use the car.
"An important step towards achieving the goal of being present in 2025 European cities by 35". This is what the top manager of GreenMobility, Thomas Heltborg Juul, says in an interview. "People who live and work in Brussels are already used to sharing cars, and we can now also benefit from some synergy effects, as we already have a presence in Antwerp and Ghent"
What are the challenges of opening in a new city?
There are several challenges to settle in the cities. A first matter can be readiness with regard to if there have been no other car sharing schemes in advance. Competitors may be slightly different, but the biggest challenge of rolling out in a new city is raising new capital. Every time we invest in a new city, we need extra capital. “It is not free to have an electric car-sharing fleet. The capital must be used, among other things, to cover the expenses of GreenMobility from day one. And it takes two to three years to break even in a city”Says Thomas Helt Juul.
100% electric free-float car-sharing platform
GreenMobility operates an efficient free-float car-sharing platform in several European cities. With thousands of trips a day, they help reduce congestion and have one positive climate impact. GreenMobility exists in the market driven by a number of key mega trends - urbanization, sustainability and sharing economy, and they are listed at the Nasdaq Main Market Copenhagen.
Electric cars have existed in Copenhagen, Denmark since 2016. Today the workforce consists of about 80 employees and they have hundreds of cars. The cars can be reached in several cities in Europe via their handy app. With the concept, they provide an attractive mobility service that makes transport easy, convenient and cheap for the users.
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