The expansion of Volvo Cars' presence in the Middle East coincides with the launch of the first all-electric model in the Gulf Corporation Countries (GCC) – the XC40 Recharge Twin Pure electric – and will spearhead a fully electrified Recharge vehicle. only product range in selected markets. This is in line with Volvo Cars' strategic goal to be a fully electric premium car brand by 2030.

As part of its commercial strategy, Volvo Cars is investing heavily in its online sales channels, reducing the complexity of the product offering and offering transparent pricing packages. In conjunction with online sales, Volvo Cars will focus on providing a complete and seamless offering for the customer.
 
This strategic vision is built around three main pillars, namely: electrification, online sales and growth. The new developments and commitments in the Middle East are evidence of these three core strategies: Certain markets are already moving to Recharge-only product portfolios and driving the growth of direct-to-consumer online sales.

In Dubai, Volvo Cars is transforming the customer purchasing experience with the opening of a Volvo Studio, the first of its kind in the region to be located in a shopping center and the second location in the Middle East after Kuwait.
 
The Studio concept is part of Volvo's global ambitions to change the way and place it meets its customers. The aim is to enable customers to interact with the brand on their own terms and in a way that suits them – whether in person or online. 

“Volvo Cars' commercial transformation into an all-electric manufacturer by 2030 is already well underway. To achieve our growth ambitions, we need world-class forward-thinking retailers who can deliver a first-class customer experience both online and in-store. excited to partner with new retailers across Gulf Corporation Countries who are aligned with our vision to provide a seamless online purchasing experience in one of the fastest-transforming markets within the expanded European region, the Middle East and Africa.”

Arek Nowinski, Head of EMEA at Volvo Cars.

In addition to expanding its retailer network, Volvo Cars has also opened its first parts distribution center in Dubai to serve the region. The new 2.100 m² facility has a storage capacity of up to 5.000 different part numbers. This facility allows Volvo Cars to deliver parts on a daily basis, enabling the brand's new and existing sites to perform timely service and maintenance with significantly reduced lead times thanks to a new door-to-door service.

Volvo Studio in the Netherlands

Volvo Car Netherlands has also had an exclusive Volvo Studio in the Westfield Mall in Leidschendam since August. At this special location, interested parties can spontaneously get to know Volvo's first car that is only available electrically, the new Volvo C40 Recharge. There is also the opportunity to be one of the first to experience how the C40 Recharge drives. The Volvo Studio is open daily until January 26, 2022 and is located at Privet 202 in Leidschendam. Volvo Cars.

Photo above and below: Volvo Cars image bank.

Read also: Millions for electric transport and hydrogen

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